Privacy Policy

Last updated: 1st January 2026

This Privacy Policy explains how Alpha Sport Elite collects, uses, stores, and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy applies when you engage with our services, including sports camps, personal training, nutritional guidance, and psychological skills training.

Who We Are

Company name: Alpha Sport Elite
Registered address: 21 Westbury Close, Padgate, Warrington, Cheshire, WA1 4JU
Email: alphasportelite@outlook.com
Phone: +447738070793

For the purposes of data protection law, Alpha Sport Elite is the data controller of your personal data.

Personal Data We Collect

a) Identity and Contact Data

Name/Date of birth/Gender/Email address/Phone number/Postal address/Emergency contact details

b) Special Category Data (Health & Performance)

Due to the nature of our services, we may collect special category personal data, including:

Relevant medical information (e.g. injuries, medical conditions, allergies)

Physical fitness assessments and performance data

Training history and performance goals

Nutritional information (dietary preferences, intolerances)

Psychological skills information (e.g. confidence, focus, motivation assessments)

This data is collected only where necessary to ensure safe participation and effective coaching.

c) Children’s Data

We provide services to children under 18. In these cases, personal data is collected with the consent of a parent or legal guardian, including:

Child’s name and date of birth/Medical and emergency information/Parent/guardian contact details

d) Website and Technical Data (if applicable)

IP address

Browser and device information

Website usage data via cookies or analytics tools

How We Collect Your Data

We collect personal data through:

Registration, consent, and medical forms

Online booking and payment systems

Direct communication (email, phone, messaging)

In-person assessments and coaching sessions

Our website and digital platforms

How We Use Your Personal Data

We use your personal data to:

Deliver sports camps, coaching, and personal training

Provide nutritional guidance and psychological skills training

Safeguard participant health and wellbeing

Design appropriate training programmes

Manage bookings, attendance, and payments

Communicate important service information

Comply with safeguarding, insurance, and legal obligations

Lawful Bases for Processing (UK GDPR)

We process personal data under the following lawful bases:

Contract – to provide the services you have requested

Consent – for processing health data, children’s data, and marketing communications

Legitimate interests – for managing and improving our services

Legal obligation – to meet safeguarding, health and safety, and regulatory requirements

For special category data, processing is based on:

Explicit consent, and/or

Necessity for health, safety, and safeguarding purposes

You may withdraw consent at any time.

Data Storage and Security

We take appropriate technical and organisational measures to protect your personal data, including:

Secure digital systems and password protection

Restricted staff access on a need-to-know basis

Secure storage of any physical records

We retain personal data only for as long as necessary, taking into account safeguarding, insurance, and legal requirements.

Sharing Your Personal Data

We do not sell your personal data.

We may share data with:

Coaches and staff delivering services

Medical professionals where required for safety (with consent where appropriate)

Payment providers and booking platforms

Insurers and professional advisers

Authorities where legally required

All third parties are required to keep your data secure and confidential.

Marketing

We will only send marketing communications where you have opted in. You may opt out at any time by:

Using the unsubscribe link in emails

Contacting us directly

Your Rights Under UK GDPR

You have the right to:

Access your personal data

Rectify inaccurate or incomplete data

Request erasure of your data

Restrict or object to processing

Request data portability

Withdraw consent at any time

Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: www.ico.org.uk

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Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website or upon request.

Contact Details

If you have questions about this Privacy Policy or how we use your data, contact:

Alpha Sport Elite
Email: alphasportelite@outlook.com
Phone: +447738070793