Services
At Alpha Sport we believe that every young athlete deserves the opportunity to thrive through expert coaching, mentorship, and performance training.
We believe sport is more than just competition—it’s a catalyst for growth, confidence, and opportunity. Our mission is to provide premium performance coaching for young athletes, delivered by experienced professionals and former elite players. We take a holistic approach to training, developing not only technical and tactical skills but also the psychological resilience and physical conditioning required to excel.
Whether your child is just starting out or striving for elite performance, Alpha Sport is here to unlock their full potential—on and off the field.
Our Philosophy
At Alpha Sport Elite, we believe that true athletic development goes beyond drills and match results—it’s about nurturing the whole athlete. Our coaching philosophy is rooted in a holistic approach that balances technical mastery, tactical intelligence, physical conditioning, and psychological resilience.
We specialise in youth development, recognising that the early years of sport are critical for building not just skills, but character. Through structured training, mentorship, and evidence-based techniques, we help young athletes grow into confident, disciplined, and high-performing individuals—on and off the field.
We don’t just coach—we empower. Every athlete at Alpha Sport Elite is trained to think, move, and lead like a champion.
Meet the Team
We pride ourselves on delivering elite coaching through a team of highly qualified, passionate professionals. Our coaches bring a wealth of experience from competitive sport, education, and performance development—each one committed to helping young athletes reach their full potential.
Samantha Ashford — Founder & Head Coach
-
Former National-Level Tennis player
-
BSc in Sports & Exercise Science, MSc in Education Leadership & Management, PGCE in Secondary Education
-
14 years as a Physical Education Teacher
-
Level 3 Tennis Coach, Level 2 Football & Hockey Coach
-
Specialist in Sports Psychology, Nutrition, Strength & Conditioning
Samantha leads Alpha Sport Elite with a vision for holistic athlete development, combining technical excellence with mental resilience and physical conditioning.
Guest Coaches & Mentors
We regularly collaborate with:
-
Ex-professional athletes from Football, Tennis, Hockey and Netball
-
Strength & Conditioning experts with Youth Sport specialisation
-
Sports Psychologists who support mindset and performance
-
Nutritionists focused on youth athletic Health & Performance
Each member of our team shares Alpha Sport’s commitment to nurturing talent, building confidence, and preparing young athletes for success—on and off the field.
